Changing attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA, 1975‐95

Presents a longitudinal study examining the attitudes of consumers towards the products and associated marketing practices of selected European countries versus the USA. Covers the period from 1975‐95, focusing on Germany, the UK and France. Concludes, in particular, that there is a significant difference in the attitudes of consumers with regard to the products and associate marketing practices of these European countries in comparison to the USA.

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Year of publication:	1996
Authors:	Darling, John R. ; Taylor, Raymond E.
Published in:	European Business Review. - MCB UP Ltd, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 96.1996, 3, p. 13-22
Publisher:	MCB UP Ltd
Subject:	Consumer attitudes \| Europe \| Marketing strategy \| USA

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/09555349610116735 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014713522