Changing Channels: The Impact of the Internet on Distribution Strategy - The new electronic medium is ravaging traditional distribution philosophy, rendering many conventional intermediaries and channels obsolete
| Year of publication: |
1999
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|---|---|
| Authors: | Pitt, Leyland ; Berthon, Pierre ; Berthon, Jean-Paul |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 42.1999, 2, p. 19-28
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