Changing Consumption Pattern Leading to Growth of the ‘Food and Beverage Sector in India

Changing consumption pattern of the Indian consumer has been undergoing a significant transformation over the years. Improvement in the economic conditions, exposure to International media, foreign travel, degree of urbanization, education levels, emergence of new job opportunities in the service sector such information technology, call centers and retailing that influences lifestyles are some of the drivers. Economic reforms introduced two decades ago have seen the middle classes swell. As disposable income grows, so the consumption patterns are changing in India. Especially the beverage industry in India is a big market for global beverage manufacturers. With population growth and improved standard of living, food industry in India holds immense profits. Higher disposable incomes, changing consumption patterns and the marketing might of powerful western brands are bringing fast food to India's Children. This study focused on how bombardment now filling TV screens and billboards as the world's big brands fight it out for a slice of in India's growing market