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How globalization affects consumers: Insights from 30 years of CCT globalization research
Sharifonnasabi, Zahra, (2020)
Culture-based rejection of taboo-infringing imports
Brice, William D., (2017)
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M., (2014)