Changing market information regimes : a case study of the transition to the bookscan audience measurement system in the US book publishing industry
Kurt Andrews; Philip M. Napoli
| Year of publication: |
2006
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|---|---|
| Authors: | Andrews, Kurt ; Napoli, Philip M. |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 19.2006, 1, p. 33-54
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| Subject: | Buchhandel | Book trade | Buchverlag | Book publishing | Marktforschung | Market research | Scanner | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003283954