Changing project business orientations : towards a new logic of project marketing
Anne Jalkala; Bernard Cova; Robert Salle; Risto T. Salminen
| Year of publication: |
2010
|
|---|---|
| Authors: | Jalkala, Anne ; Cova, Bernard ; Salle, Robert ; Salminen, Risto T. |
| Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 28.2010, 2, p. 124-138
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Projektmanagement | Project management | Internationales Management | International management | Lieferantenmanagement | Supplier relationship management | Organisatorischer Wandel | Organizational change |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003960918