Changing the channel : Digitization and the rise of “middle tail” strategies
| Year of publication: |
2020
|
|---|---|
| Authors: | Benner, Mary J. ; Waldfogel, Joel |
| Published in: |
Strategic Management Journal. - Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 44.2020, 1 (13.01.), p. 264-287
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/smj.3130 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012189906