Changing the name of a major university : a case study and how-to guide
Diana L. Haytko; Greg Burris; Sarah M. Smith
| Year of publication: |
2008
|
|---|---|
| Authors: | Haytko, Diana L. ; Burris, Greg ; Smith, Sarah M. |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 18.2008, 2, p. 171-185
|
| Subject: | Hochschule | Higher education institution | Markenführung | Brand management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003805735