Channel changes choice : an empirical study about omnichannel demand sensitivity to fulfillment lead time
Year of publication: |
2024
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Authors: | Lim, Stanley Frederick W. T. ; Gao, Fei ; Tan, Tom Fangyun |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 5, p. 2954-2975
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Subject: | catalog channel | demand sensitivity to lead time | empirical retail | omnichannel retailing | online channel | showrooms | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Durchlaufzeit | Lead time | Nachfrage | Demand |
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