Channel choice in the 21st century : the hidden role of distribution services
Roger R. Betancourt & Raquel Chocarro & Monica Cortiñas & Margarita Elorz & Jose Miguel Mugica
| Year of publication: |
February 2016
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|---|---|
| Authors: | Betancourt, Roger R. ; Chocarro, Raquel ; Cortiñas, Monica ; Elorz, Margarita ; Múgica Grijalba, José Miguel |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 33.2016, p. 1-12
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| Subject: | Distribution services | Separability across space and time | Maximum service limits of channels | Channel choice and management | Online vs. offline retailing | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Vertrieb | Physical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2015.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011482771