Channel choices and revenue logics of software companies developing mobile games
Risto Rajala; Matti Rossi; Virpi Kristiina Tuunainen; Janne Vihinen
| Year of publication: |
2006
|
|---|---|
| Authors: | Rajala, Risto ; Rossi, Matti ; Tuunainen, Virpi Kristiina ; Vihinen, Janne |
| Published in: |
Managing business in a multi-channel world : success factors for e-business. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-629-3. - 2005, p. 220-234
|
| Subject: | Softwareindustrie | Software industry | Vertriebsweg | Distribution channel | Computerspiel | Video game | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003121070