Channel contract behavior : the role of risk attitudes, risk perceptions, and channel members' market structures
Joost M. E. Pennings; Brian Wansink
| Year of publication: |
2004
|
|---|---|
| Authors: | Pennings, Joost M. E. ; Wansink, Brian |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 77.2004, 4, p. 697-723
|
| Subject: | Risikopräferenz | Risk attitude | Vertriebsweg | Distribution channel | Theorie | Theory | Risiko | Risk | Wahrnehmung | Perception | Marktstruktur | Market structure | Entscheidung unter Risiko | Decision under risk |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002617843