Channel Contract Behavior: The Role of Risk Attitudes, Risk Perceptions, And Channel Members' Market Structures
| Year of publication: |
2004
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|---|---|
| Authors: | Pennings, Joost M.E. ; Wansink, Brian |
| Published in: |
The journal of business : B. - Chicago, Ill : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 2416177. - Vol. 77.2004, 4, p. 697-724
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