Channel coordination with quantity discounts and/or cooperative advertising
Salma Karray and Chirag Surti (Faculty of Business and IT, University of Ontario Institute of Technology, Oshawa, Canada)
| Year of publication: |
1-15 September 2016
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|---|---|
| Authors: | Karray, Salma ; Surti, Chirag |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 54.2016, 17/18 (1/15.9.), p. 5317-5335
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| Subject: | game theory | supply chain management | pricing | advertising | marketing-OR interface | Lieferkette | Supply chain | Spieltheorie | Game theory | Werbung | Advertising | Vertriebsweg | Distribution channel | Rabatt | Rebate | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2016.1173253 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011530210