Channel differentiation strategy in a dual-channel supply chain considering free riding behavior
Year of publication: |
2022
|
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Authors: | Tian, Chen ; Xiao, Tiaojun ; Shang, Jennifer |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 301.2022, 2 (1.9.), p. 473-485
|
Subject: | Consumer behavior | Differentiation strategy | Dual channels | Supply chain management | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Produktdifferenzierung | Product differentiation | Spieltheorie | Game theory |
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