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Marketing problems : situations for analysis
Uhr, Ernest B., (1973)
Basic marketing: a managerial approach
McCarthy, Edmund Jerome, (1975)
Concepts of marketing management
Seibert, Joseph C., (1973)
Cost effectiveness in insurance distribution
Etgar, Michael, (1977)
Differences in the use of manufacturer power in conventional and contractual channels
Etgar, Michael, (1978)
The economic rationale for becoming a franchisee in a service industry
Etgar, Michael, (1976)