Channel integration choices and pricing strategies for competing dual-channel retailers
Ronghui Wang, Guofang Nan, Lin Chen and Minqiang Li
| Year of publication: |
2022
|
|---|---|
| Authors: | Wang, Ronghui ; Nan, Guofang ; Chen, Lin ; Li, Minqiang |
| Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 69.2022, 5, p. 2260-2274
|
| Subject: | Buy online and pick up in store (BOPS) | competition | electronic commerce | omnichannel retailing | pricing | stackelberg game | Preismanagement | Pricing strategy | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Spieltheorie | Game theory | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Einzelhandelspreis | Retail price | Wettbewerb | Competition | Multikanalvertrieb | Multichannel strategy | Preiswettbewerb | Price competition | Konsumentenverhalten | Consumer behaviour | Duopol | Duopoly |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2020.3007347 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013431203