Channel member satisfaction and performance in african export marketing channels : some insights from Ghana
Charlene A. Dadzie
| Year of publication: |
2015
|
|---|---|
| Authors: | Dadzie, Charlene A. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 22.2015, 2, p. 108-120
|
| Subject: | Africa | channel member satisfaction | cocoa export channel | event history analysis | export | Ghana | trust | Vertriebsweg | Distribution channel | Afrika | Export | Internationales Marketing | International marketing | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011292369