Channel partnering: delving into the "black box" of ECR initiative
Matti Tuominen
| Year of publication: |
2003
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|---|---|
| Authors: | Tuominen, Matti |
| Published in: |
Essays on capabilities based marketing and competitive superiority : FIMAC II - research. - Helsinki : Helsinki School of Economics and Business Administration, ISBN 951-791-814-3. - 2003, p. 112-136
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002073215