Channel strategies for competing retailers : whether and when to introduce live stream?
Lingchen Huang, Bin Liu, Rong Zhang
| Year of publication: |
2024
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|---|---|
| Authors: | Huang, Lingchen ; Liu, Bin ; Rong, Zhang |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 312.2024, 2 (16.1.), p. 413-426
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| Subject: | Competition | Consumer switch | Freeriding | Live stream introduction | Supply chain management | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2023.06.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014456278