Channel structure, consumer involvement and perceived service quality: An empirical study of the distribution of a service
| Year of publication: |
1995
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|---|---|
| Authors: | Csipak, James J. ; Chebat, Jean Charles ; Venkatesan, Ven |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 11.1995, 1-3, p. 227-242
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