Channel surfing : the challenge and opportunity of channel management in a networked world
Jonathan W. Palmer
| Year of publication: |
2006
|
|---|---|
| Authors: | Palmer, Jonathan W. |
| Published in: |
Managing business in a multi-channel world : success factors for e-business. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-629-3. - 2005, p. 321-333
|
| Subject: | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003121143