Channels of impact : user reviews when quality is dynamic and managers respond
Judith A. Chevalier, Yaniv Dover, Dina Mayzlin
| Year of publication: |
September-October 2018
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|---|---|
| Authors: | Chevalier, Judith A. ; Dover, Yaniv ; Mayzlin, Dina |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 5, p. 688-709
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| Subject: | word of mouth | electronic commerce | firm online communication | online reviews | online platform design | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Social Web | Social web | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Produktqualität | Product quality | Internet | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011951214