Chapter 11 Opportunism and Specific Investment in Buyer–Supplier Relationships: The Role of Communication, Branding and Identity
| Year of publication: |
2022
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|---|---|
| Authors: | Aghazadeh, Hashem ; Maleki, Hossein ; Majidi, Sajedeh Sadat |
| Published in: |
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation. - Bingley, U.K : Emerald Publishing Limited, ISBN 978-1-80071-897-5. - 2022, p. 213-244
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-897-520221018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015393400