Chapter 12 Corporate Brand Communication: Identity, Image and Reputation
| Year of publication: |
2022
|
|---|---|
| Authors: | Joseph, Abraham ; Gupta, Suraksha |
| Published in: |
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation. - Bingley, U.K : Emerald Publishing Limited, ISBN 978-1-80071-897-5. - 2022, p. 245-262
|
| Subject: | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Markenführung | Brand management | Reputation | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-897-520221019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015393399