Chapter 12 The Role of Information in Reducing the Impacts of Climate Change for Transport Applications

Purpose – To investigate the potential future role of information delivery in terms of reducing transport-related emissions. The assumed response of travellers to information and the notions of content and context are provided, together with factors that can determine an individual's propensity to seek and engage with travel information. Methodology/approach – A review of information use, the behavioural stages of change and context design is undertaken, incorporating a research case study in the use of framing. Findings – Recent theoretical and empirical insights into behavioural change provide new insights into the role of information in reducing transport-related emissions. Traveller information offers many benefits to the user and could be influential in affecting travel behaviour change, although there are socio-psychological factors outside the control of information service designers that also need to be considered, such as the ‘stage of change’ people are at in relation to a change in behaviour. Originality/value – The chapter examines how travel information could go beyond the provision of trip choice data and incorporate contextual elements to make it more effective. Concepts related to the Transtheoretical Model (stages of change) and the latest thinking in behavioural economics are discussed in relation to an increase in the likelihood of environmental travel alternatives being considered and chosen.