Chapter 13 Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises
| Year of publication: |
2022
|
|---|---|
| Authors: | Cuomo, Maria Teresa ; Genovino, Cinzia ; Salmista, Orsola ; Caprino, Rosa Maria |
| Published in: |
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation. - Bingley, U.K : Emerald Publishing Limited, ISBN 978-1-80071-897-5. - 2022, p. 263-279
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| Subject: | Markenarchitektur | Brand architecture | Virtuelle Realität | Virtual reality | Firmenimage | Corporate reputation | Markenführung | Brand management | Unternehmenskultur | Corporate culture |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-897-520221022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015393398