Chapter 13 Teaching CSR at Management Faculties: The Touchstone Strategy for Organizations’ Management Challenge

Mexico currently faces serious social scarcities and businesses are under pressure. The alternative lies in improving company performance through education. It is important to educate future entrepreneurs and managers within a corporate social responsibility (CSR) framework and expose them to the stakeholder theory. This chapter argues that educating socially responsible management students is the touchstone strategy for addressing the big challenges that twenty first century organizations face. This chapter first defines the CSR concept, relating it to organizations’ role in fulfilling society’s expectations, demands, and requirements. Second, it sets forth why CSR is a strategic tool for management and a moral obligation for companies. Finally, it argues for the importance of including CSR and the stakeholder theory in the curriculum of all management faculties and programs.