Chapter 17 Corporate Brand Reputation and COVID-19 Pandemic Management: Interpretive Approach from Aviation Sector in Malaysia
| Year of publication: |
2022
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|---|---|
| Authors: | Rahman, Nor Aida Abdul ; Moin, Mohamed Idrus Abdul |
| Published in: |
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation. - Bingley, U.K : Emerald Publishing Limited, ISBN 978-1-80071-897-5. - 2022, p. 343-364
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| Subject: | Malaysia | Coronavirus | Firmenimage | Corporate reputation | Luftverkehr | Air transport | Epidemie | Epidemic | Markenarchitektur | Brand architecture | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-897-520221030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015393394