Chapter 2 Employer Branding – A Historical Perspective
| Year of publication: |
2019
|
|---|---|
| Authors: | Gehrels, Sjoerd |
| Published in: |
Employer branding for the hospitality and tourism industry : finding and keeping talent. - Bingley, UK : Emerald Publishing, ISBN 978-1-78973-069-2. - 2019, p. 17-29
|
| Subject: | Personalmarketing | HR marketing | Markenführung | Brand management | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-78973-069-220191002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015092199