Chapter 24 Life Vest or Straitjacket? Engaging Customers in the Crisis Management Service Encounter
Year of publication: |
2017
|
---|---|
Authors: | Zhang, Cheng ; Chen, Po-Ju |
Subject: | Beziehungsmarketing | Relationship marketing | Krisenmanagement | Crisis management | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
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