Chapter 3 HRM 4.0 and the Shifting Landscape of Employer Branding

The pace of transformation in the business landscape has made it mandatory for the human resource function within the organisation to evolve, adapt and adjust to the demands of the marketplace. This chapter focuses on HRM 4.0 and the change in employer branding strategies due to rapid increase in digitalisation, for example, through analytics and big data. A conceptual framework is provided that links HRM 4.0 with employer branding strategies.

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Year of publication:	2020
Authors:	Thomas, Sujo ; Kureshi, Sonal ; Suggala, Susmita ; Mendonca, Valerie
Published in:	Human & technological resource management (HTRM) : new Insights into Revolution 4.0. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-83867-225-6. - 2020, p. 37-51
Subject:	Personalmanagement \| Human Resource Management \| Personalmarketing \| HR marketing

Type of publication:	Article
Language:	English
Other identifiers:	10.1108/978-1-83867-223-220201003 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015089583