Chapter 3 The Changing Landscape of Consumerism – Advancing the SOR Framework of Stimuli that Encourages Impulsive Online Consumption

By the end of this chapter, you should be able to demonstrate an understanding of: The way in which consumers use mobile devices to engage with fashion retailers online. What external and internal stimuli can be used to engage with consumers and encourage online interaction? The lens in with the Stimulus–Organism–Response (SOR) model is applied to understand consumer behaviour. How marketing can used both to trigger consumption activities and to encourage more sustainable behaviours?