Chapter 3 The Finer Micro-level Detail of Small Business Strategic Management

Chapter Contribution The purpose of this chapter is to further flesh out the small business strategy insight presented in the previous chapter through focus on the finer micro detail of what is actually done and by who in small business strategic management practice. The authors build forward their previous chapter response to deficiencies of understanding within the strategy and small business literatures, through provision of rich, thick description of best small business strategic management process and practice. And shine a brighter light into what has to date been a ‘black box’ of haze with regard to the fine detail and minutia of managerial, organisational and work activities that make up strategy process and content. As in the previous chapter, the research approach is underpinned and informed by personal construct theory which gives emphasis to the highly complex nature of the task of small business strategic control and highlights the need for a creative and innovative research methodology to facilitate close and detailed investigation of the phenomenon. This chapter is of significant practical relevance: offering guiding lenses and informing frameworks with regard to best small business strategic management process – and making explicit the micro-level actions, activities and behaviours which make up that process. These guiding frames are already being used to support growth-seeking owner managers in the UK and Africa. The knowledge base embraces original, valuing-adding work which addresses a major void in the current strategic management and small business literatures and is currently being utilised to help address unemployment and facilitate poverty reduction in Africa and underpin entrepreneurship development worldwide.