Chapter 5 Justifying Companies’ Marketing Models for a Winning Business Strategy

This chapter addresses issues within the marketing orientation business in Russia and identifies the demand for marketing models to increase consumer orientation. The chapter reveals the approaches used to organize effective marketing models including national business-specific features. The authors show the importance of the marketing frameworks in emerging markets. A number of conclusions have been drawn on the most popular marketing tools.

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Year of publication:	2018
Authors:	Bondarenko, V. A. ; Pisareva, E. V.
Published in:	Contemporary issues in business and financial management in Eastern Europe. - Bingley : Emerald Publishing Limited, ISBN 1-78756-451-7. - 2018, p. 41-48
Subject:	Strategisches Management \| Strategic management \| Theorie \| Theory

Type of publication:	Article
Language:	English
Other identifiers:	10.1108/S1569-375920180000100006 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015093352