Chapter 5 Key Drivers of Student Entrepreneurship: Experiences from an Australian University

Understanding student’s intentions with regard to entrepreneurship as a possible career pathway is important for the development of the formal economy. Presented here are the results from a longitudinal study conducted between 2010 and 2014 involving a sample of 1,513 undergraduate students, of which 54 agreed to be interviewed. The research is qualitative and has combined the Opportunity Structure with the Theory of Planned Behavior to understand the reasons why students chose to start a business either just prior to or within one year of entering university, and their intentions upon graduating. The results show that many of these businesses sit within the informal economy, and may be categorized as low growth businesses with few skill requirements. Importantly, the research has discovered that these students are also highly strategic with regard to educational pathways, and many of these businesses are focused on delivering and/or sustaining a particular lifestyle while at university.