Chapter 5 Loyalty Comes with a Price: A Strategic Up-scaling from USP Loyalty Cards in India
| Year of publication: |
2019
|
|---|---|
| Authors: | Grover, Priya ; Dasgupta, Sabyasachi |
| Published in: |
Start-up marketing strategies in India. - Bingley, UK : Emerald Publishing, ISBN 978-1-78756-755-9. - 2019, p. 75-95
|
| Subject: | Indien | India | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-78756-755-920191006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015092556