Chapter 6 Islamic Branding: Examines the Concept of Religious Branding and How Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention
| Year of publication: |
2022
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|---|---|
| Authors: | Yousef, Waleed ; Alhabashi, Ahmed |
| Published in: |
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation. - Bingley, U.K : Emerald Publishing Limited, ISBN 978-1-80071-897-5. - 2022, p. 89-100
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| Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Virales Marketing | Viral marketing | Markenimage | Brand image | Religion | Markentreue | Brand loyalty | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-897-520221010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015393405