Chapter 7 “Internet of Things” Firms and New Patterns of Internationalization

The main aim of this research is to provide initial evidences on the internationalization process of the Internet of Things (IoT) firms, seeking to understand which international model could better capture their behavior in the exploration of new business opportunities. A web-based questionnaire has been developed and sent to a sample of IoT managers in order to understand how these firms set up new business in a global landscape. Findings show that the well-known Uppsala model seems to be exceeded in explaining the internationalization process of the IoT firms. These firms seem to be born-global firms in nature with a gradual approach to inter­nationalize. In particular, IoT firms seek to get a leading position within the domestic market before exploring foreign markets. Finally, the IoT managers confirmed these first evidences, highlighting that IoT firms are born global in nature with a gradual approach in exploring and exploiting new business opportunities abroad.