Chapter 7 The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers' Behavioral Intentions
| Year of publication: |
2022
|
|---|---|
| Authors: | Fakhreddin, Farbod |
| Published in: |
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation. - Bingley, U.K : Emerald Publishing Limited, ISBN 978-1-80071-897-5. - 2022, p. 101-127
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| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenarchitektur | Brand architecture | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-897-520221012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015393404