Chapter 8 Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management
| Year of publication: |
2022
|
|---|---|
| Authors: | Jerez-Jerez, Maria Jesus |
| Subject: | Digitalisierung | Digitization | Firmenimage | Corporate reputation | Markenführung | Brand management | Markenarchitektur | Brand architecture | Reputation |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-897-520221014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015393403