Chapter 8 The Importance of Warmth in Brand Design
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Soyoung ; Murray, Kyle B. ; Moore, Sarah G. |
| Subject: | Markenführung | Brand management | Produktgestaltung | Product design | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-579-020211009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015087028