Chapter 9 Collaborative Strategy for Tourism Development and Regeneration : Italy’s Coast of Naples

Cities by the sea have a strong identity which comes from the historic relationship between an urban community and the ocean and is important in attracting tourists. This chapter analyzes urban regeneration, waterfront redevelopment, touristic valorization, and marketing strategies used by seaside cities that, by sharing their maritime culture, have achieved integrated urban transformations. This is facilitated by developing a “collaborative commons” of producers and consumers for the touristic enhancement of the metropolitan area such as Naples.