Chapter 9 Evaluating Content Success
| Year of publication: |
2019
|
|---|---|
| Authors: | Wilson, Lee |
| Published in: |
Data-driven marketing content : a practical guide. - Bingley, UK : Emerald Publishing, ISBN 978-1-78973-817-9. - 2019, p. 133-148
|
| Subject: | Bewertung | Evaluation | Erfolgsfaktor | Success factor | Wirkungsanalyse | Impact assessment | Projektbewertung | Project evaluation | Content Management | Content management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-78973-817-920191010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015091620