Chapter 9 Examining the Influence of Corporate Identity on Corporate Reputation and Non-financial Brand Performance in the Context of Higher Education
| Year of publication: |
2022
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| Authors: | Ali, Amad ; Foroudi, Pantea ; Palazzo, Maria |
| Published in: |
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation. - Bingley, U.K : Emerald Publishing Limited, ISBN 978-1-80071-897-5. - 2022, p. 147-189
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| Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Hochschule | Higher education institution |
| Type of publication: | Article |
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| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-897-520221015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015393402