Chapter 9 Market Segmentation, Targeting and Positioning
| Year of publication: |
2021
|
|---|---|
| Authors: | Sharma, Rishi Raj ; Kaur, Tanveer ; Syan, Amanjot Singh |
| Published in: |
Sustainability marketing : new directions and practices. - Bingley, UK : Emerald Publishing Limited, ISBN 978-1-80071-244-7. - 2021, p. 119-132
|
| Subject: | Marktsegmentierung | Market segmentation | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-244-720211009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015087296