Chapter 8 Blurring the Line between Physical and Digital Environment: The Impact of Artificial Intelligence on Customers' Relationship and Customer Experience
Year of publication: |
2021
|
---|---|
Authors: | Hasan, Rakibul ; Weaven, Scott ; Thaichon, Park |
Published in: |
Developing digital marketing : relationship perspectives. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80071-350-5. - 2021, p. 135-153
|
Subject: | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing |
-
Empowering AI companions for enhanced relationship marketing
Chaturvedi, Rijul, (2024)
-
Thrassou, Alkis, (2022)
-
Muhammad Sabbir Rahman, (2023)
- More ...
-
Hasan, Rakibul, (2021)
-
Hasan, Rakibul, (2021)
-
Hasan, Rakibul, (2021)
- More ...