Chapter 25 Brand Co-innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-creation and Customer Engagement
| Year of publication: |
2022
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|---|---|
| Authors: | Nankali, Alireza ; Seyyedamiri, Nader ; Gholipour, Tahmoures Hassan ; Foroudi, Pantea ; Khajeheian, Datis ; Dekamini, Fatemeh |
| Published in: |
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation. - Bingley, U.K : Emerald Publishing Limited, ISBN 978-1-80071-897-5. - 2022, p. 541-562
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| Subject: | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Share Economy | Sharing economy | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-897-520221043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015393386