Chapter 21 Examining the Influence of Eco Fashion Innovativeness Towards Fast Fashion Brand Image and Behavioral Intentions: A Study of Consumers' Perception Towards Eco-Innovation Practices in the United Kingdom
| Year of publication: |
2022
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|---|---|
| Authors: | Lari, Helnaz Ahmadi ; Foroudi, Pantea ; Dennis, Charles |
| Published in: |
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation. - Bingley, U.K : Emerald Publishing Limited, ISBN 978-1-80071-897-5. - 2022, p. 451-466
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| Subject: | Großbritannien | United Kingdom | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Innovation | Markenimage | Brand image | Bekleidungsindustrie | Clothing industry | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-897-520221037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015393390