Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Aysen Bakir
| Year of publication: |
2013
|
|---|---|
| Authors: | Bakir, Aysen |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 26.2013, 2, p. 57-67
|
| Subject: | Advertising | cross-cultural | India | integrated marketing communications, | nternational marketing | Indien | USA | United States | Fernsehwerbung | Television advertising | Kinder | Children | Marketingmanagement | Marketing management | Werbung | Zielgruppe | Target group | Werbewirkung | Advertising effects | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010189545